A story of fair play.
A story inspired by true events, following the transformation of a young boy into an Olympic fencer — a man who finds his inner strength and faces every challenge in life with fair play.
Crowdfunding
starts soon
Best prices.
Limited pieces.
Dagger,
Engraved, limited
Mask,
Numbered, signed
OLYMPIAN · FENCING
Jiří Beran
What defines Jiří is not just his sporting career. It is his ability to pass on experiences to others. He works with young people and teaches them that fairness is not a weakness.
And it is from this experience that Moral Code was born — not as a marketing project, but as a continuation of his journey.
Life as a lesson in fair play.
Jiří Beran is not just a world-class athlete. He is a person whose life is built on values — respect, discipline, humility, fair play.
Fencing is a sport where milliseconds decide. But it is also an environment where character shows itself quickly. It's not just about hitting your opponent — but about how you conduct that fight.
2024 · PARIS
Olympic Games
France · Épée team
Bronze medal. A historic achievement — an Olympic medal for Czech fencing in the team event.
2024 · 2016
Olympic Games
Rio · Paris
Two-time Olympian. Representing the Czech Republic at the highest level.
2023 · CALI
Grand Prix
Colombia · Individual épée
Winner. The first Czech in history to win a prestigious Grand Prix event.
2019 · DÜSSELDORF
European Championship
Germany · Individual épée
Bronze medal. His first individual European medal in his career.
2007 · BUENOS AIRES
World Cup
Argentina · Individual épée
Winner. A World Cup victory for the Czech Republic after 24 years. His first World Cup win in his career.
What defines Jiří is not just his sporting career. It is his ability to pass on experiences to others. He works with young people and teaches them that fairness is not a weakness.
And it is from this experience that Moral Code was born — not as a marketing project, but as a continuation of his journey.
❝Real strength is not in the result itself, but in the approach that leads to it.
The Czech Olympic Team supported the Moral Code project.
The Czech Olympic Team reshared our posts and wrote an article about the project dedicated to fair play and the role of sport in shaping character.
Fencing toward fair play. After his career, knight Beran is launching projects for children
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ILLUSTRATOR · ARGENTINA
Ezequiel Di Savino
Artist from Buenos Aires.
Every powerful story needs someone who can translate it into images. We were looking for an artist who could capture emotion, movement and tension — and we found him in Argentina.
Ezequiel Di Savino is an illustrator with a distinctive style. He combines the dynamics of comics with the emotion of cinematic storytelling. His style is energetic, yet sensitive.
And perhaps it's no coincidence that he comes from Argentina. That's where Jiří once won an important match and found his wife. Now, from the same region, comes the artist who draws his story.
Jitka
Lochmanová
Art Director & Video Director · 21+ years
ART DIRECTOR · Czech Republic
Jitka Lochmanová
Art Director and Video Director with over 21 years of experience. She turns ideas into stories and stories into brands. Behind the Moral Code logo and the lettering and logos of other comic projects at Whaleden.
She works across design, animation, and video production. She blends creativity, storytelling, and production craft to create original comics and worlds with a strong visual identity and the reach to resonate with readers at home and abroad.
Profile on WhaledenA meeting that wasn't planned.
Some projects are born from a plan. This one was born thanks to people who might otherwise never have met.
Gamechangers — A community connecting sports and business.
Gamechangers is a networking platform that connects athletes, entrepreneurs and innovators. It organises regular events where people with similar values — but from completely different worlds — meet.
Among the guests were Olympians such as David Klammert (judo) and Nikoleta Jíchová (athletics), as well as entrepreneurs like Lubo Smid (STRV) and Vít Staněk (Botas). And it was through this community that the connection between Jiří Beran and the founder of Whaleden was made.
Thanks to the founder of Gamechangers, David Černý, the founders of Whaleden met Jiří Beran. It was at the end of 2025, directly in the fencing hall where Jiří trains and where a g:ch event was held.
We then met at the launch of Jiří's book — and it was clear there that this would be more than just a chance meeting.
"Gamechangers is a place where people who change the rules of the game meet. Not for business — but for values."
MEETING
A glimpse into the story in progress.
From the first sketch to the final page. This is how a comic book is created in Buenos Aires.
Character study
The hero's journey — from an ordinary boy to a masked guardian of justice.
Night Hero
Adult Jiří with coach
From boy to man and his armor
How the comic panels were made
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Moral Code as fair play.
Rewards for backers. The first tier is revealed — we'll unveil the rest gradually as we get closer to launching the campaign.
Engraved Dagger
HEMA dagger · numbered
Each piece carries its own serial number, making it a unique collector's item. The Moral Code engraving and limited series underline the exclusive character of this dagger. The project was created in collaboration with HF Armory and 5M Fencing, a brand founded by Olympian Jiří Beran.
Signed Mask
by Jiří Beran
The 5M Victory training mask with the personal signature of Jiří Beran and unique numbering. This limited edition combines top fencing equipment with the story of a Czech Olympian. A collector's piece for anyone who wants to own a part of Czech fencing history.
Revealing soon
Revealing soon
● We reveal more rewards gradually.
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From comic to other formats.
We start with a comic. But the story of fair play can live in many forms.
PHASE 01
Pitch
Introducing the project, finding partners and first supporters. Building a community around Moral Code.
PHASE 02
First Issue
Release of the first comic book issue. Limited edition for collectors and first readers.
PHASE 03
Series
Expanding the story into further issues. Building the world of Moral Code and its characters.
PHASE 04
More Formats
Animation, educational materials, translations, live events. The story of fair play in new forms.
VISION
Moral Code as a fair play.
We want to create a brand that carries the vision Jiří Beran brings to sport. Respect, discipline, humility. Values that transcend fencing and comics — and can inspire anyone.
Be part of Moral Code.
We are preparing a crowdfunding campaign where you will be able to support the release of the first issue and receive exclusive rewards.
